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Although you may not know the name, anyone with exposure to mass media, culture and entertainment over the last few decades certainly knows the Haze's work. One of the first graffiti writers to break into the popular culture in the 1970s, first under the name "SE3" and then later simply as "Haze," the artist developed the now iconic logos for then local hip-hop artists such as Public Enemy, EPMD and the Beastie Boys, as well as the legendary Tommy Boy Records label.
Already a mainstay within the New York tagging scene, Haze reached an even broader audience when his script was used for the logo of the burgeoning, not-yet-ubiquitous cable network MTV, and his work went viral when his handwritten text for the cover of the Beastie Boys' 1992 album Check Your Head spawned legions of imitators.
Haze is also, as the saying goes, Big in Japan; his Haze Brand clothing line has its own store in Tokyo, and his name has also been used to move signature series units of G-Shock watches as well as Nike and New Balance shoes.
Touted as the artist's largest exhibition to date, the show assembles new works including paintings, drawings, and sculpture. Event organizers put the show in a grand context, explaining that Haze "recontextualizes the aesthetic congruences of geometry, symmetry, and repetition through his iconographic lens." According to the artist himself, the show "represents a clear window into the process I have dedicated myself to over the last three years, with a deeper exploration of the minimalist and pop styles that have always informed my work."
The Manhattan exhibition space, Level 2, is a newly built-to-suit 2500-square gallery purposed for the Haze show, and is not to be confused with the Level 2 Gallery at the Tate Modern in London. Apparently the art world isn't so creative when it comes to naming galleries.
There will be an opening reception for the event on Thursday, November 19th, from 8-10pm, with cocktails, hors d'oeuvres and mingling sountracked by DJ A-Trak and DJ Neil Armstrong. The gallery is open every day of the week, and the show will run until December 10th. SEE ALSO: www.interhaze.com
Eric J Herboth
Eric J. Herboth is the founder, publisher and Managing Editor of LAS magazine. He is a magazine editor, freelance writer, bike mechanic, commercial pilot, graphic designer, International Scout enthusiast and giver of the benefit of the doubt. He currently lives in rural central Germany with his two best friends, dog Awahni and cat Scout.
See other articles by Eric J Herboth.
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