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The series, which is being curated by Menge's Buffalo, New York-based studio Pedal Printing, came about when he and his screen printing partner Eric Bifaro, both veterans of the printing and arts industries, pondered the disconnect where, they felt, event posters should meet rather than run parallel to art prints and music industry merchandising. "At one point [we] questioned the reason why so many bands print posters only for single shows, a specific tour, or certain record releases when we could create amazing looking prints that are not show specific or set to a small time period."
Having also put their ink to work for Buffalo area companies ranging from Ani DiFranco's Righteous Babe Records to Vegan Treats Bakery and the Burchfield Penney Arts Center, Menge and Bifaro set to work on a segue from a solid five years of printing date-specific event and tour posters for bands and musicians (their works for M.Ward, Pelican, and Fucked Up are particularly fetching) to more general, but equally collectable, artist-specific prints. Hence, the Crazy Horse platform, which came to life through a collaboration with Vinyl Collective and Art of The Underground distribution.
The first poster in the Crazy Horse series keeps it somewhat local, with a design for Buffalo indie-pop trio Lemuria. The bright, diagonally circular design, however, comes from a few thousand miles away, courtesy of California illustrator Kevin Tong. The Long Beach poster artist developed a 7-color serigraph which the Pedal studio printed on tasty-sounding French Brand Banana Split 100lb. cover stock. The print is a limited edition of 200 signed and numbered copies and will be released on September 7th.
Crazy Horse #2, a 5-color print on French Brand Smart White 110lb. cover stock, is likewise a signed and numbered edition of 200 and will be released October 30th at No Ideas Fest 8. The image, which calls to mind the Polish brothers film Twin Falls Idaho, is for the Florida band Fake Problems with a design by Brooklyn artist Lauren Denitzio's Black and Red Eye imprint.
Pedal Printing has announced two additional prints to round out the year for the Crazy Horse series, one of Floridian Richard Minino's Horsebites Designs for upstate New York's Polar Bear Club, and another for the band Patrick Sullivan dubbed "New Jersey's punk Springsteens," The Gaslight Anthem, designed by Maryland's Jeffrey Everett's El Jefe Design imprint.
According to Menge there are several bands lined up for the continuation of the Crazy Horse series in 2010, "but nothing is ready to be announced yet." As with the first four posters in the series, there will be around 200-300 of each print, all hand-pulled and in limited signed and numbered editions. All prints in the series will be available online and at many of the poster and design table events the Pedal Printing crew attend. SEE ALSO: www.pedalprinting.com
Eric J Herboth
Eric J. Herboth is the founder, publisher and Managing Editor of LAS magazine. He is a magazine editor, freelance writer, bike mechanic, commercial pilot, graphic designer, International Scout enthusiast and giver of the benefit of the doubt. He currently lives in rural central Germany with his two best friends, dog Awahni and cat Scout.
See other articles by Eric J Herboth.
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